A story of EXPRESSION

Born and raised in Tulsa, Oklahoma Tori Cherry (Williams), just knew she wanted to be more. Stumbling upon struggles in her life she turned to makeup as an outlet. Noticing that makeup brands would decide on a gimmick and only cater to a certain style of makeup, she wanted to create a brand that would allow people to truly feel free to create the looks that catered to how they felt.

 

Sometimes people aren’t always chipper or aren't always feeling the nude look, and want to step outside of their comfort zone for the day. She believed in never putting people in a box and knowing how important it is for others to claim their voice. Dealing with struggles and constantly being reminded of who she should be, Tori Cherry (Williams) created Cherry 2 Bomb in 2018 and rebranded in 2021 to remind herself of whom she was going to be.